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Shattering the Matrix of Communications
Far from being relegated to allusions to Shakespeare or similar Victorian Era literary aesthetics, the idea of ‘walled gardens’ in the 21st-century vernacular has taken on special—and especially cultish—connotations in an age of mass information flow, technological innovation and societal saturation.
In the modern tongue, a reference to the ‘walled garden’ concept is far more likely to make one think of Apple, Inc. rather than anything more Romantic. The world’s most valuable company, and an innovator of technology to such a degree that its name has become synonymous with the technological status quo, what the Silicon Valley mega corporation is known for aside from said tech is the guiding philosophy that underpins it, providing an ideological and mechanistic foundation through which most other modern approaches to ‘platforms,’ software and end-user product experience collectively put the BIG in ‘Big Tech.’
And no, I’m not talking about white bezels, curved screens and notorious-if-tired ‘ease of use’ arguments. These factors, while undoubtedly attributes of the reputation Apple has cultivated through industry and advertising dominance do not represent the defining principle of the company.
The walled garden does, however.
You see, what separates and separated Apple from everyone else in Silicon Valley and beyond in the early aughts wasn’t the technology itself—though the end products were and still are quite impressive—but rather the idea of building a corporate ecosystem itself. One that would translate to the end user experience.
In other words, Steve Jobs and the minds he pillaged were more psychological and philosophical innovators than purely technological. In converting end users into the ‘Apple Ecosystem,’ Jobs and company largely pioneered and perfected the art of the modern ‘walled garden,’ approach, making it not only alluring to convert as many pieces of one’s technological life to Apple’s infrastructure, but—through clever and sometimes-predatory engineering practices and marketing ‘cool’ factor—making the alternative rather dissuading by comparison.
But beneath all the marketing ‘Newspeak’ and faux-insider terminology the ‘walled garden’ seeks to impart unto its chosen subjects, the concept boils down to one simple, complementary dichotomy: to keep in and to keep out.
Translating this concept to the current social media paradigm, which has been turned entirely onto its head with the climaxing—but not nearly finished—Elon Musk-Twitter saga should be intuitive.
After all, what sub-industry has so brazenly and wantonly advanced the ‘social exclusivity and responsibility’ paradigm in order to defend business and product management practices that skip straight past disconcerting and smash headfirst into Orwellian?
What makes Twitter, Facebook (now in the midst of a largely unsuccessful rebrand to ‘Meta,’) Instagram, Telegram, Truth Social and even Xbox Live so unique in the context of Apple’s ‘walled garden’ philosophy is the obvious fact that the product they offer is less a product and more a service. And yet, it is a service that does not rely on being serviced, and so, the definition tips back in the legal balance toward product.
Still, the term most would use to describe the ‘thing’ the end user experiences or utilizes when engaging with these particular—and particularly-insidious—companies, that being ‘platform,’ has always felt rather lacking to those of us in this community with a penchant for discernment, projection and perhaps an eye in the rearview mirror, where the flickering flames of book-burning pyres have yet to completely wink out in the memory of the Collective Mind.
And so, while there is much disagreement in our diverse (not in the ‘woke’ way,) and observant community over exactly how to define companies and platforms such as Twitter and Meta, there is much baseline agreement that the way the powers that would be have wielded influence over these psychologically and culturally-powerful technologies has been concerning to say the least.
Enter Musk, the richest man in the world and—I’ll get no argument here—one of the most enigmatic.
Absorbing accusations of being an ‘Alt-Right Troll King’ by much of the Establishment to a danger to someone’s Democracy, and even being on the receiving end of ‘Paid Opposition’ and ‘Cabalist’ accusations by many in this community, Musk commands the stage when he offers a take, and utterly dominates it when he takes action.
In this way, at least, he recalls the zeitgeist-moving dynamo that is Donald Trump, whom he has never openly endorsed, all while openly defending and whose core Constitutional philosophies he publicly mirrors.
That said, this piece isn’t an entreaty for you to look on Musk in some sort of overly favorable light, nor is it an appeal to ignore the warnings of your own intuition and discernment married. Rather, in examining the net effect of Musk’s moves—namely, the net effect on the emotional and communicative posture of our collective enemy, represented by Big Tech, Big Pharma, Big Government and everything that is the antithesis of the core America First movement—we might catch a glimpse of just how important maintaining control over the narrative is to said Establishment, and thus, we might see just how big a threat to said narrative Musk—and by extension, we—truly are.
From authoritarian crackdowns on conversations regarding 2020 election fraud to the scientific and ethical bankruptcy of COVID lockdowns to the utter demonization of those who would question the safety and efficacy of a mass emergency vaccine rollout the likes of which the world has never seen before, the importance to the one side of opening debate and to the other of shutting it down has never been rendered in such stark and worrying detail as it has been lately.
And I do not think that is by happenstance. But then, if you’ve been following the various turnings of this Strange Info War for longer than a little while, you’re likely as dismissive of the prospect of ‘coincidence’ as I am.
So then, if we’re in agreement that control over the ‘public square(s)’ of American communication are of the utmost importance, can we glean anything from Musk’s posture that he will be any different from the Silicon Valley Oligarchs that preceded him?
While words are just those and depend entirely on the ethical and altruistic makeup of the mind behind the mouth they tumble out of, Musk’s have done nothing but stoke the fears of the very ‘walled garden’ establishment we’ve detailed today, while encouraging the faint glimmers of hope from the disenfranchised would-be truth tellers of our day, many of whom have taken refuge on growing, albeit siloed platforms on the edges of the digital battlefield.
That said, it is in both Musk’s projected and unapologetic posture prior to consummating this deal, and after doing so—as well as in the aforementioned reaction of the Controllers he seeks to take Control of—wherein we might find our most encouraging signs.
I am of the belief that the months-long saga from Musk’s original announced intention to take a controlling interest in the communications platform to the October Wednesday afternoon in which he strolled confidently into Twitter HQ carrying a literal kitchen sink has been one among many PsyOps we have endured and parsed in the strange, exciting and utterly fascinating year that has been 2022. Whether that PsyOp was engineered and actioned by Musk alone, or by other interests may never be known, but in this context, I would remind readers that Musk is—by Kash Patel’s own admission—the largest single DOD contractor in the United States, responsible for the Starlink satellite communications system that Trump’s Space Force has recently signed to long-term infrastructure contracts.
From exposing the absurd percentage of the public conversation consumed and guided by bots and algorithms to the public mind, to provoking the underlying subversive rot at the heart of Twitter’s corporate makeup—and that of Big Tech and its government handlers and defenders alike—Musk has engineered one of the biggest mast exposure campaigns in recent American history … and this is all BEFORE he has taken full control of the company.
Or did you miss some of the absolute, schadenfreude-filled gems littered throughout the open letter Twitter employees compiled and sent off to Musk through their corporate media chaperones this week?
Amidst a veritable treasure trove of fear, panic and implied ideological superiority, Twitter’s highly-incensed and highly-fireable staff—Musk said he plans to eliminate 75% of the company’s 7,500 employees shortly after his takeover is made official—some of the common ‘concerns’ highlighted by this reactive, rotten core is their presumed inability to continue “serving the public conversation” with regards to hot button and polarizing issues from Iran to Ukraine, from vaccines to election fraud and from conspiracy theory to conspiracy fact. Their media cheerleaders are already warning the American public of the “corrosive discourse” that could result in a more unchained, unfettered version of Twitter, which brings us back around to the point of it all.
The ‘walled garden’ isn’t only meant to keep you and I OUT of [their] ‘public discourse,’ it is meant to keep [them] out of OURS.
After all, how is one to determine which minds are malleable and open enough to change if they are never exposed to the very arguments or logical elements that might provoke said changes in the first place?
And therein lies the rub.
If you have understandable doubts as to Musk’s role in this ongoing Information War and if you put less emphasis on the importance of mass communications platforms like Twitter because you are comfortable in the Truth bunkers on the edges of the digital public square, look to the enemy’s fear. And to find the enemy’s fear, look to the whip and lash of their words.
Far beyond exposing the utter entitled lunacy inherent in making public demands of your new owner and therefore, your new boss, what the Twitter employees’ letter serves to expose is that [they] are worried about losing one of the key vectors of systemic communications and therefore, societal control to a man they regard as Trump-adjacent at best and an agent of pure, unbridled chaos at worst.
I talk about Narratives so often at Burning Bright for a reason, even if it’s become something of a lovable meme in this bright corner of the truth community. Narratives are stories. Stories have the power to guide the minds that engage with them, and the Collective Mind is the ultimate prize in the Fifth-Generation War the Controllers have been waging against us for the better part of a century, if not much longer.
Only now, it seems, sovereigns have begun to stand up, hold firm, lock arms and say, ‘enough is enough.’
The internet was ostensibly meant to connect people en mass, but it has also been a tool used to silo people from one another, to decrease the honesty of the public square while installing an illusory, controlled and highly powerful mind control paradigm in its place—another System in their matrix of them.
And now, that System is being threatened, not by a mad man with a mad plan, but rather by the truth he might let in through the cracks he makes in the plaster that didn’t quite finish setting before [they] could stamp out all opposition completely.
Gone are the days of adherence to media establishments. While they still maintain a grip on a portion of the population, the new wave of thinkers that could free them has been trapped in a maze of ‘free’ platforms that are anything but free, from Facebook to Twitter to Reddit—platforms wherein only the illusion of free discussion occurs while wrong think is faced with banishment of the digital proxy self and the isolating and ultimate degradation of ideas.
Even otherwise-resistant sovereigns have been forced to self-censor and modify language in damaging attempts to reach still-reachable minds within the Matrix, but engaging in the enemy’s paradigm for too long leaves one susceptible to its poisons and patterns.
Twitter isn’t THE communications battlefield, but it is A battlefield, and it should not be abandoned lightly. In fact, it should be retaken with cognitive force, intent and gusto.
In our years spent wandering the digital desert in search of grains of truth, honing our skills of discernment as we prodded the Beast and all its Systems from the edges, searching for weak points and careful not to be pulled in and trampled like so many others, our minds have been sharpened and our wills calcified, while the minds we would seek to free—never to defeat—have atrophied in their coddled castle of ideas.
While it may seem tired to appeal to The Matrix like so many others have and will, I would posit that the reason the System fears Neo so much isn’t because of the power he finds within himself during the process of his own awakening, but rather the collective power he might unleash in the Collective Mind should he prod it from its engineered slumber.
For if the One manages to wake the Many, the Many is many more than one.
As I have said before at Burning Bright, the Beast is Afraid. And for good reason.
Until next time, stay Positive, stay Based and most importantly … stay Bright.
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